This privacy statement informs you about how we process personal data and your rights under data processing regulations. is a creative automation toolkit. To use our service we process your personal data (read: your account data) in the role of a data controller. In some use cases, we may also process personal data of other people (e.g. your customers, users or employees) on your behalf in the role of a data processor when you generate visuals.

We hope to provide you with clear and transparent information on how we process this data.

We may update this policy from time to time to reflect our current practice and ensure compliance with applicable laws, and recommend that you check this page from time to time to inform yourself of any changes.

Last updated: 14.10.2022

When do we process your personal data?

You contact us

If you contact us (e.g. via email or our support chat widget), we process your personal data, regardless of your relationship with us. Depending on where and how you contact us, this may include your email address, name, IP address and other information you send to us.


  • To be able to respond to your inquiries / carry out pre-contractual measures and, on some occasions, to keep records in case of complaints or legal claims.

You sign up for

We want you to be able to test Placid before you subscribe to our service, which is why we offer a free trial. To give you access, you need to provide your email address and a password, and (optional) your name and a profile photo.

You will receive a few emails regarding your trial. If you don’t want to receive these emails, you can delete your account in the account settings.


  • To be able to give you access and fulfill our contract

You subscribe to our service

When you purchase a subscription, you need to choose a plan and enter your payment data. Your payment data will be processed by our payment provider Paddle. We don’t have access to any of your payment details (e.g. your credit card number) and only get information about your order / invoice history, including payment confirmations or the information that your payment has failed.

We may send you emails about your subscription or payment status (e.g. payment reminders, notifications about your credit budget). If you don’t want to receive emails from us, you can delete your account in the account settings.


  • To be able to deliver the service you have purchased and fulfill our contract
  • To be able to manage the customer relationship

You receive marketing from us

If you sign up for and / or you have given us your consent to such marketing, we may send you emails with product news, promotions or content like blog articles.

You can opt-out of marketing emails at any time by clicking the unsubscribe link in any of these emails, or in your account settings. We process the data for as long as you have a Placid user account or until you withdraw your consent. When you opt out of receiving our newsletter, your account will be flagged as „unsubscribed from marketing“, and you won’t receive any further marketing emails from us. However, we will still need to process data to manage your user account.


  • To provide you with news and offers related to our service and your subscription

You use our website / app

When you use our services, we may collect data about your access.

Server logs / Analytics

To analyse and optimise how people use our services and for security reasons we collect usage data via access logs and analytics software.

This may include the name of the visited webpage or document, date and time of the visit, the amount of data transmitted, whether our server successfully delivered a web page, browser type and version, OS, referrer URLs, IP address and the inquiring provider.

However, we aim to limit processing by:

  • Using a privacy-first analytics software that does not connect your IP address to the pages you visit. They only retain your IP address for 24 hours for security reasons.
  • Deleting log files periodically


We use cookies to provide a smooth experience with our product. Cookies are small pieces of information, stored in simple text files, placed on your computer by a website. They can be read by the website on your subsequent visits.

We use them for functionalities like logging in, making purchases or providing customer support and aim to keep them minimal.

In any case, you are in control about how and which cookies we set. However, some features of our services may not function properly without them. For more information, a full list of cookies we use and the possibilities to manage your cookies, please read our Cookie Policy.


  • To be able to ensure system security, manage the website technically and optimising service quality

How long do we keep your personal data?

We retain your personal data where we have an ongoing legitimate business need to do so (e.g. to provide you with a service you have requested or to comply with applicable legal, tax or accounting requirements).

When we have no ongoing legitimate business need to process your personal data, we will either delete or anonymise it or, if this is not possible (e.g. because your personal data has been stored in a backup), then we will securely store your personal data and isolate it from any further processing until deletion is possible. We may retain certain account information to comply with our legal obligations (such as for accounting and audit purposes).

Who do we share your personal data with?

To run our business and provide our services, we sometimes will have to share your personal data with other trusted parties such as:

  • Service providers that process your personal data on our behalf
  • Professional advisors from industries such as law and finance
  • IT support when necessary
  • Public authorities (e.g. law enforcement body, regulatory, government agency, court) when we are obliged to report to them

We review and quality assure all service providers and data processors, and close data processing agreements whenever necessary.

Further, we aim for data minimization, so we will only use sub processors to process your personal data when required (e.g. for payment processing when you subscribe to our service).

We use sub processors for these purposes:

  • Infrastructure hosting
  • Payments
  • Customer support
  • Emails
  • Analytics

We don’t publish further details of our data processors to protect our business. If you’d like to know more about our processing, please contact us.

Our role as a data processor

When you use Placid to generate creatives, we process this data on your behalf.

In some use cases, this may include personal data of e.g. your customers, users or employees. In this case, you are the controller of such data, and we are a data processor of yours.

We receive this data in the form of requests with a custom structure. As the use cases of our customers differ, we can not differentiate between your requests that contain personal data and requests that do not.

In any case, we aim to handle this data with care:

  • We only carry our processing on your behalf and as per your instructions
  • We use technical and organizational security measures to protect the data we process on your behalf
  • We require our employees to treat your data as confidential
  • We retain the raw request data only for a limited amount of time, and only for the purpose of processing your request and potential troubleshooting

If you aim to process personal data of third parties with our service, we govern this processing by a contract (a data processing addendum). Please contact us if you want to close such an agreement.

Your data protection rights

You have the right to request information about origin, recipients and purpose of your data free of charge at any time. You can demand correction, locking or deletion of your data.

If you’re unhappy about how we process your data, you have a right to complain at the responsible regulating authority:

Austrian Data Protection Authority - Wickenburggasse 8, 1080 Vienna

We hope, however, that you will contact us first so that we can try to resolve the matter for you in a satisfactory way:

Nifty Software e.U. - Trautmannsdorf 178, A-8343 Bad Gleichenberg