How to 100% automate your Pinterest
Pinterest is a great platform to continuously drive traffic to your posts and products.
If you pin consistently, all of your content on Pinterest will continue to grow over time. It’s an awesome source of long-term, sustainable growth. Pinterest is rewarding consistency by distributing your content more often.
So, to be successful on Pinterest, you need to dedicate time to it. But you can use automation to assist you, or even completely do the work for you.
We’ll show you how to work smarter, not harder at growing your content business with Pinterest in this post!
Use Tailwind to schedule consistent postings
Tailwind is a scheduling tool that helps you to post your pins consistently.
You can add your pins to a queue, and Tailwind will automatically post and repost content from it. It loops your pins and never runs out of content to post like other scheduling tools. Tailwind will also choose the best posting times for your topic and niche to optimize reach and engagement.
It will save you a lot of time and boost your Pinterest productivity.
The benefits at a glance:
- Tailwind loops your queue, so they never run out of pins to post for you
- It pins at the best time to maximize reach and engagement
- It times your posts so that they don’t appear spammy or annoying
- You get performance reports of all your pins
Automatically create Pinterest images with Placid
To create Pinterest images for their content, many bloggers and businesses use tools like Canva – an online design tool – or just Photoshop templates.
While this is a good workflow, it still takes a lot of time to create all those assets for new pieces of content. We asked ourselves how we could optimize that, and created Placid as a solution.
So, on top of automating your queue with Tailwind, you can also automate the creation of Pinterest images with Placid. Currently, you can use our WordPress plugin to do that, or you use our API if you have some development skills!
With Placid, you can create templates for your pins by either choosing from preset designs or designing your own. You can add your logo, a post title, images and graphical elements.
Placid can then automatically create Pinterest images for your new content based on those templates. It can for example automatically take your WordPress posts’ titles and featured images to fill the template.
Generate multiple pins for your content
Our customer Pat from starterstory.com uses Placid to create multiple pins from his content. He varies the template, color and text:
This is a great strategy to constantly create new and engaging content. Even Pinterest recommends to pin a variety of images for your content that appeal to different types of pinners.
Can I just set-it-and-forget-it?
Yes and no. While these tools do the majority of routine work for you, there are some things that you should keep doing instead of just forgetting about Pinterest altogether.
- Review your pin’s performance and adapt your Tailwind queue.
- Try writing new descriptions, or using new hashtags for your posts once in a while. Monitor what works and what doesn’t.
- Keep creating new content and not just repost older pins again and again.
- Organize your queues into „Evergreen“ and „Seasonal“ content to optimize posting times.
- Repin content of others related to your niche.
This post showed you how you can automate two major parts of growing a great Pinterest account: Scheduling posts to pin consistently and creating images automatically.
If you set up your workflow with Tailwind and Placid, you will get all the benefits of Pinterest, with (almost) none of the work. It lets you focus on working strategically, instead of investing hours of your time in routine tasks.