Welcome to Placid!

We're already looking forward to generate social share images for your site.

There are some things you need to set up first. In this article, you'll find an introduction to the settings and basics of Placid.

Step 1 – Creating Placid templates

What are Placid templates for?

Templates are a bit like cloze text: You define a basic layout for your images, and we create images for all your posts by changing the text and pictures in the layout automatically. We use f.ex. the headline of your article, so every image will suit the post content.


With Placid, you can configure image templates for:

  • Facebook & Open Graph (these show up on most Social Media Platforms including LinkedIn or Messengers)
  • Twitter Cards
  • Pinterest
  • ..any other image that you want to generate, really. Get creative!

We offer preset designs for the social platforms to give you a headstart.


Creating and customizing a template

You can manage your templates in your account on placid.app. You can add, remove and edit your templates in the API tab of the dashboard.

Click on Create Template and choose a preset design for Facebook / Open Graph, Twitter or Pinterest that you like. You can also start with a blank canvas if you want to design the template yourself.

After you chose an option, your template will be opened in our editor.

The images and texts you use in your template are your default settings. The default text will f.ex. be shown if you don't define a custom headline on your page. So it's a good idea to change the defaults to be meaningful for your site.

If you have further questions about editing a template, please check our guide on How to use our editor for detail information!

When you're finished with your template, click Save and X to return the Dashboard.

Step 2 – Implementing Placid Templates

To use your template to automatically create images, you will have to embed it on your site. You’ll need a bit of coding experience to do that.

You can use:

  • ...our embed snippets that host your images on our servers (using our URL API)
  • ...or you prefer our REST API
  • ...or you integrate it in your nocode workflows with Zapier!

Using the URL API / embed code

Click on the Integrate-Button of a template you want to implement and choose the URL API.

Take the HTML code displayed and integrate it in your pages. Be sure you use templates with the correct size for each platform!

You can use the parameters of your image URL to dynamically change the elements and add different text or images. Use the layer names of the dynamic elements in your template as parameter names.

If a parameter won’t work, please check if the layer in your template is set to dynamic. (Here’s our guide to set up dynamic elements)

Every parameter is optional. If you don’t use it in your URL, we will use the default values or images from your template.

Check our in-depth guide for using the URL parameters of different element types in our documentation.

Using the REST API

If you'd like to generate images with our REST API, you'll find everything you need to know in our documentation. (We also have PHP and Laravel wrappers!)

If a field doesn't work, please check if the layer in your template is set to dynamic. (Here’s our guide to set up dynamic elements)

Using our Zapier integration

We built a Zapier integration that lets you connect Placid to over 2,000 services like Airtable, Webflow, Twitter or other social platforms and apps.

It's currently in beta. To get your invite link, click on the Integrate-Button of a template you want to implement and choose Zapier as your integration option.

We made an example workflow for tweeting auto-generated images every time you publish a Webflow post. Watch the video or read the blog post if you need some inspiration or guidance on how to use our integration.

We'd love to support you in finding the right workflows for you - talk to us if you need help!

If you’re stuck, contact us and we’ll do our best to help you with your setup.